In 1991, Waterford launched the 'Marquis by Waterford Crystal'- the company's first new brand introduction in its 200-year history, carrying the Waterford Crystal name. In 1992, the company learned from extensive research, that consumers longed for Waterford Crystal in less formal designs and quickly responded to this by launching new products, designed by Waterford and brought to life by some of the world's most renowned crystal makers based in Europe. Each piece carries the 'Marquis by Waterford Crystal' mark of quality.